Marketing Online Secrets

Marketing Online Secret: 5 Ways to Save a Huge Chunk of Money on your Online Start-up

If you are nearly dead-broke, you will love the tips here to save you money on your new start-up. Don’t spend a dime before you have read this post!

1) Domain
To get started, you’ll need to register for a domain name. You can get domain names from godaddy.com at $6.95 or you can get it cheaper. The good news is Yahoo is now having a promotion - domain name at only $1.99! Grab one before the offer expires.
Register your domain at Yahoo! Only $1.99/1st yr.

2) Free website hosting
Hosting of domains typically cost at least $40 to $100 a year. Two ways you can save on that:
Use a free blog such as wordpress or blogger.
If you only need a simple web-site, go for free hosting at freewebs.com. You url will appear as www.freewebs.com/yourname. But not to worry, you can easily forward your registered domain name to point to your freewebs account. The only catch is that they’ll put up an ad-banner on your web-page and that’s about it. If you can live with that, that’s one great way to save on web-hosting!

3) Payment facilities
If you are selling stuff, you will need to have some payment facilities to bill your customers. Shopping carts typically cost a few hundred dollars. To save on that, register for a clickbank account which accepts credit cards. Account activation costs only $49.95 and you pay them a small commission when somebody buys. The other advantage of using clickbank is that they have an affiliate program. Hence, what you get is an army of sales force to promote your products as an affiliate by offering them a cut of your profit. If you don’t need the affiliate part, then go for Paypal, which provides free registration.

4) Use free auto responder
To get customers to ‘opt-in’ to your mailing list, you’ll need an auto responder. For a start, I recommend www.freeautobot.com for its ad-free and absolutely FOC auto responder. Pay for a more sophisticated system when your web-site has grown and you have a larger mailing list.

5) Free traffic
You can pay for traffic or you can get them free by doing some work. Once your website is up, submit it to all the major search engines (Yahoo, Google, MSN, Lycos, etc). Learn about meta tags descriptions and keywords and make sure that your website has included these.
Get others to link to your websites. For a start, you can offer a one-for-one link exchange with other webmasters. It helps to improve your search rankings!
Oh, and do you know that you can monitor your traffic for free? A great tool that I personally recommend is statcounter.com. It generates free traffic analysis reports on all your webpages.

Do you find the tips above useful? Give me your comments!

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Marketing Online Secret: Brett McFall’s 7 Steps to a Profitable Online Business

1) First and foremost, find a hot niche market
Make use of free and available resources on the internet, like freekeywords.wordtracker.com, goodkeywords.com
Test your keywords to see how many searches were done on it per day. The number of searches done on that keyword is an indication of the popularity of that topic on the internet.

2) Create a product which gives your market what they want
Start off with an information product like an ebook, audio program or online video. Ask the audience what they want. Simply answer the needs that your research revealed and make your product unique. Overdeliver and surprise your customers so that they will come back again and again.

3) Create a powerful, compelling sales message
This is without doubt, THE most important part of your website. You will need a great sales letter to compel visitors to buy. Overall, you need to talk in BENEFITS … what’s in it for the customer. You can search for copywriting software (it shouldn’t cost you more than a hundred bucks) or save the money and learn how to do it yourself.

4) Design a simple website that converts prospects into buyers
Which is the Number One website in the world? Think Google. Follow Google’s lead and keep it simple, that is, plain black text on a white background! Leave out the fancy bells and whistles that distracts your visitors. Keep photos small so that it is fast to load the page. And most importantly, give visitors an opportunity to opt-in to your database so that you can communicate with them later.

5) Bring traffic to your site using the internet’s best search engines
Over 90% of internet users start with free search engines when they’re looking for information online.
There are 2 basic ways to use search engines to bring traffic
1.Pay-per-click (best for starters)
Google Adwords or Yahoo Search Marketing
2.Organic (takes more skill, but still possible)

Powerful techniques to drive a ton of traffic to your sites:
~~Articles
~~Press Releases
~~Adding your comments to online forums (of course, remember to mention your link)

6) Use email to turn even more people into customers
82% of online buyers have made at least one purchase in response to an email promotion. Buying is all about trust – so you should use email to build this trust account up. In your email campaign, educate people to your value and your product’s value. Increase your profits by selling new products to existing customers. Statistics show that 1/3rd of your customers will buy from you again if you just ask them. Best part is, there are no marketing costs involved on the 2nd purchase, so more profit. You can also sell other people’s products that relate to what you’re selling and profit from there. To find other people’s products to sell, try Clickbank.

7) Have an army of people sell your product for you

Once you have a website that is working… the smart thing to do is to grow it before you move on to another project. Launch your own Affiliate Program. Affiliates are people who will promote your website on the internet and take a commission on the sales they produce. Hence, they are paid only when a sale is made. This means that there are no up-front costs involved.

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Successful Internet Master - Brett McFall

Widely regarded as Australia’s best sales letter writer, Brett McFall has written over 10,000 ads and sales letters for 153 different industries, creating million dollar marketing over and over again.

He is an expert in making your website sell no matter what product or service, and will reveal the most important principles you need to be using in your business in order to succeed.

He’s the creator of the super-easy B.U.R.P.I.E.S. copywriting formula and top-selling software which helps you write powerful sales letters in just 30 minutes.
He’s also an in-demand teacher of internet marketing in the UK, Australia, Singapore and the USA. He is also the co-organiser of World Internet Summit.

Learn more about sales letter writing by Brett McFall