Marketing Online Secrets

The Importance of Header - Lesson Learned

I have a niche website on weight loss that is doing relatively well. Every week when I check my adsense account, there will be visitors and clicks.

Clickable header seems to be the ‘in’ thing nowadays, and I thought why not make my header clickable and send the traffic to an affiliate link and make more $$$. Great idea, isn’t it? So I started researching on how to insert clickable headers and succesfully inserted a banner ad as my header. I was quite proud of myself too for coming up with that idea.

Then, one week goes by, no clicks. Another week goes by, no clicks. For an entire month, I didn’t make any sales for that affiliate poduct. Heck, according to my stats, nobody ever click on that banner header either.

It begin to dawn on me that the banner ad is the problem. The ad showed the trim torso of a man and a woman. With lots of bare skin, it has made my website looks cheap and drove customers away. Not only that, the new header does not blend in with the overall design of the site.

With that light bulb, I quickly pull off the banner ad and replace back the original header. The very next day, my clicks started coming in again.

Lessons learned:

1) Headers are important.

2) Better to have no header than to have one which is not appealing to your visitors.

Some so called ‘gurus’ had said that website design is not important and it is ok to have garish looking website. This case study proved that they are wrong.

If you need help in your header or website design, this is a resource that I recommend.

Tags: header design problem, Importance of header